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Any time is podcast time - The Hindu

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Any time is podcast time
Updated:
Updated:
May 16, 2020 10:21 IST
With Acast partnering with JioSaavn, podcasts are only going to get bigger in India. And regional content is one of the strongest ways to go forward say insiders
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With Acast partnering with JioSaavn, podcasts are only going to get bigger in India. And regional content is one of the strongest ways to go forward say insiders
If you’ve never been a podcast person, there’s no time like the present to begin. Two developments from earlier this month are enough to tell you why. First, Google rolled out its Podcast Manager tool, giving podcasters data on engagement metrics like play count, geographical location of listeners and so on. Second, and more importantly, Acast, a Swedish platform for the distribution, management and monetisation of podcasts, announced a partnership with JioSaavn, the second-largest audio streaming service in India (at 104 million monthly users, it is exceeded only by Gaana with its eye-popping 150 million). This means that JioSaavn creators will now be able to use Acast’s proprietary technology, and listeners will have an all-new range of content (Acast hosts several branded podcasts with

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