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NFL-Nassib, NFL's first openly gay player, announces his retirement

(Reuters) - Defensive end Carl Nassib, who became the first openly gay active NFL player when he came out in 2021, on Wednesday said he was retiring f...

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NFL-Nassib, NFL's first openly gay player, announces his retirement | WSAU News/Talk 550 AM · 99.9 FM

(Reuters) - Defensive end Carl Nassib, who became the first openly gay active NFL player when he came out in 2021, on Wednesday said he was retiring f...

Cleveland-browns , Carl-nassib , Los-angeles , Michael-sam , Ed-osmond , Nassib-las-vegas , David-kopay , Rory-carroll , Reuters , Las-vegas-raiders , Louis-rams , Penn-state

As LGBTQ acceptance grows, brand sponsorships are likely to follow

As LGBTQ acceptance grows, brand sponsorships are likely to follow
csmonitor.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from csmonitor.com Daily Mail and Mail on Sunday newspapers.

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Brands wake up to LGBTQ sponsorship deals as acceptance grows in sport

Jul 24, 2021
NEW YORK – Coming out used to be the kiss of death for sponsorship deals in sports. But as a record number of openly LGBTQ athletes participate in the Tokyo 2020 Olympics, marketing analysts say the opposite is now true: authenticity sells.
Recently, Canadian ice hockey player Luke Prokop followed in the footsteps of American football star Carl Nassib in becoming the first openly gay athletes still active in their respective sports — and potential sponsors are circling, experts said.
“These athletes are exhibiting degrees of courage and authenticity, which are always good traits for a brand,” said Paul Hardart, a marketing professor at New York University’s Stern School of Business.

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