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SCA grows its audio team in Sydney and Melbourne as linear and on demand news expands

SCA grows its audio team in Sydney and Melbourne as linear and on demand news expands
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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University of Sydney student named winner of 2021 Brian White Scholarship

University of Sydney student named winner of 2021 Brian White Scholarship
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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SCA appoints Brian White Scholarship winner to Albury newsroom

SCA appoints Brian White Scholarship winner to Albury newsroom
August 3, 2021 9:42
SCA has appointed Brian White Scholarship winner Zac De Silva to its Albury newsroom.
The announcement:
SCA Head of News Operations, Natasha Jobson, today announced the appointment of Commercial Radio Australia (CRA) Brian White Scholarship winner Zac De Silva to its Albury newsroom, as it invests in new talent for regional radio newsrooms nationwide.
De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one of more than five fresh local news talent employed in regional newsrooms, as SCA continues to invest in journalists.

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SCA launches smart speaker offering The Locals' Guide

The audio business said the initiative is an Australian first.
Brisbane was the trial market for the initiative, and it has since rolled out in the Gold Coast, Sunshine Coast, Townsville, Mackay, The Whitsundays, Wide Bay Burnett, Darling Downs, Central Queensland and Far North Queensland.
Smart speaker users will have to instruct their device to open
The Locals’ Guide. They will then be offered a curation of the best events, family activities, sporting matches and markets in the area.
The local events will be showcased by the users’ local Breakfast announcers.
The Locals’ Guide is also available as a podcast across 10 locations on SCA’s new digital platform, LiSTNR.

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SCA promotes local events with voice-activated offering

SCA promotes local events with voice-activated offering
Media group debuts The Locals Guide, curated community events content prompted by growing use of voice-activated devices
Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences.
The Locals Guide has been launched in Queensland and is available via several voice-activated assistants and smart speakers such as Amazon Alexa, Google Assistant, Sonos and Android Auto. The service curates a mix of local and featured events, family and kids’ activities, sporting matches and markets across a local geographic area, and also features special interest pillars around seasonal events like local festivals, key retail periods, school holidays and grand finals.

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SCA launches first community events guide on smart speakers

SCA launches first community events guide on smart speakers
March 3, 2021 5:10
Southern Cross Austereo (SCA) has launched The Locals’ Guide, a community events guide that is available on smart speakers.
The announcement:
SCA today launches The Locals’ Guide, an Australian-first, interactive, voice activated guide accessible through smart speakers for community events, curated by locals, for locals.
By simply asking a smart speaker or smart assistants on phones to open The Locals’ Guide, users will be offered a curation of the best events, family activities, sporting matches and markets in their area. The Locals’ Guide is available via Alexa, Google Assistant, Sonos and Android Auto, or however you use your smart speaker.

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Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward

Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward
Mumbrella's Zanda Wilson speaks with content directors and commercial leads from Acast, Nova Entertainment and Southern Cross Austereo about how the global pandemic set the stage for news podcasts to thrive.
January 28, 2021 8:30
As traditional forms of media suffered amid falling ad spend and the onset of a global pandemic in 2020, on-demand audio offerings like podcasts continued to grow.
In particular, daily news podcasts increased both in number and listenership, and now regularly dominate the Australia Podcast Ranker.
Acast’s head of content Guy Scott-Wilson believes that growth in news podcasting has come as a response to a genuine consumer trend in the market.

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