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Tourism is the number one service that we export. number one. and that means jobs. more money spent by tourists means businesses can hire more workers. it's a pretty simple formula. >> that was president obama speaking this afternoon about boosting tourism in the u.s. to create jobs. he was at disney world. it turned out he may need the good will, because the 2012 race is shaping to be a negative one. today his campaign debuted their first ads of the season defending his record on energy and ethics. he has his work cut out for him. a new poll shows independent voters are unhappy with the job h...

This job, in fact." abc's cecilia vega has more. >> reporter: she is known for the issues she champions. ♪ jump, jump, jump >> reporter: her fashion sense and for being america's mom in chief. but in an interview, first lady michelle obama candidly acknowledged there is another perception, a negative one that has hounded her for years. >> but that's been an image that people have tried to paint of me since, you know, the day barack announced, that i'm some angry black woman. >> reporter: a new book called "the obamas" paints a portrait of a first lady who in the beginning was frustrated and ...

Is that healthy for the republican nominee process, or is it just reaffirming to the public that the kind of washington in-fighting, squabbling, so on, is alive and kicking in the gop? >> i think it is a sad reality of our time. frankly, i do hope that our party and our eventual nominee will decline to take part in that sort of thing. it's perfectly constitutional and right for people to have their say, but it needn't always be a negative one. it has to be noted that the president and his allies are the most skilled practitioners we've seen at this politics of slam and smear. but i don't belie...

Everybody knows they are. ripping people like newt gingrich's hearts out. is that healthy for the republican nominee process, or is it just reaffirming to the public that the kind of washington in-fighting, squabbling, so on, is alive and kicking in the gop? >> i think it is a sad reality of our time. frankly, i do hope that our party and our eventual nominee will decline to take part in that sort of thing. it's perfectly constitutional and right for people to have their say, but it needn't always be a negative one. it has to be noted that the president and his allies are the most skilled prac...

Corner we'll be turning away from the microscopic differences between our candidates and more of a focus on the real issue, which is a better direction for america. >> how healthy is it for the republicans, though, to have these super pacts running around, apparently nothing do to do with mitt romney. everybody knows they are. ripping people like newt gingrich's hearts out. is that healthy for the republican nominee process, or is it just reaffirming to the public that the kind of washington in-fighting, squabbling, so on, is alive and kicking in the gop? >> i think it is a sad reality of our ...