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Of a magazine with more than a hundred journalists filing stories and delivered daily like a newspaper but is updated in realtime. they say the demand is there. >> ipad customers are huge consumers of news. as a matter of fact over 200 million news apps have been downloaded so far. >> the daily is exclusive for the ipad for at least a year they won't be married forever. they say endeavor is risky whether consumers will pay for this type of content. owes are excited saying it usual irs in a new chapter of journalism. >> we are the news button for your ipad. >> steve jobs chimed in calling murdo...

Of a magazine with more than a hundred journalists filing stories and delivered daily like a newspaper but is updated in realtime. they say the demand is there. >> ipad customers are huge consumers of news. as a matter of fact over 200 million news apps have been downloaded so far. >> the daily is exclusive for the ipad for at least a year they won't be married forever. they say endeavor is risky whether consumers will pay for this type of content. owes are excited saying it usual irs in a new chapter of journalism. >> we are the news button for your ipad. >> steve jobs chimed in calling murdo...

Why we can offer "the daily" for 14 cents a day. >> reporter: there are big questions that remain. who is the target audience, whether consumers will pay for content when they're used to getting it for free. also, will we see it on other tablet devices? we don't know that yet, but the company maintains that it has a roadmap for the next few years. jesse angelo, editor of "the daily," had this to say. >> we think there will be a giant audience for tablet computing. there are -- by the end of next year, 50, 60 million of these devices. we think it's a giant market. we want to plant our flag firs...