Page 39 - News Programme News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Such as health and cost of living, they're watching television at home. so whether it's happy valley that rates at 5 or 6 million and they're interested in the story of the character that the lead role in happy valley is based on, or, for instance, johnny vegas came on earlier this week, ostensibly to talk about a new programme he was is in. but actually the interview ended up talking about his recent diagnosis of adhd, of which we've got a huge recent diagnosis of adhd, of which we got a huge amount of viewer feedback praising us for discussing that issue so openly. which leads onto my next q...

Look at how many books he sold in the last few days. it's a story that the viewers will react to. and i would argue, is it about we've done too much or is there just a subjective appeal about whether we should be doing it at all? ultimately, we live in a constitutional monarchy. prince harry is part of that. and therefore, what he has to say about his own life, the life of his relationship with prince william, the king and others, is going to be of interest and in some case, in some parts of it may be of significant news value. people see all those interviews, which we gave examples of, with c...

Days because he wanted to raise awareness about macmillan cancer. and they were saying to us, why aren't you giving him more attention? we think he should be celebrated because you know what? these are people doing extraordinary things to raise awareness and help millions, literally, of other people. do you see breakfast as a news or as an entertainment show? it's a topical news programme that has a mix of everything for viewers in different ways. it's not like the 6:00 news. it's not the 10:00 news. and that's notjust true of us. but i look across the media landscape at breakfast time, and wh...

Or their new film or their tv show, and they think it's just free advertising and it's all coming at the expense of real news. what do you say? well, look, we're a topical news programme, so we do a mix of news. but other issues and issues that matter to the audience and an audience's life is filled with many different events and shades of what they do. so, for instance, as well as the issues that matter to them on a day to day basis, such as health and cost of living, they're watching television at home. so whether it's happy valley that rates at five or six million and they're interested in ...

Which is the health related charity campaigns, which are slightly different to the news story that you just gave an example of. those campaigns have become regular part of breakfast. regular part of breakfast. and as you know, there are viewers who feel that there's ample space for this sort of thing after 9:15am and again, it's just too much of it on breakfast, which is, they think, a news programme. look, i'm grateful to the millions of viewers who tune in to bbc breakfast every single morning and make us the number one choice. and they're always, always going to be a divide about stories th...