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Segmentation enables focus and helps you focus those resources on the right areas of the business. Read to know why segmentation is important!

If each war is winner-take-all and has one clearly superior format, then we’d expect the winner in each war to offer a feed that is 100% the best of that format. �� When Instagram launched and started delivering high-quality full-bleed pictures (incl. from many pro photographers!), FB’s legacy text-centric mixed-media feed was like a knife in a gun fight. IG quickly became the most engaging place on our phones. Until the 2nd war began. �� In the no-constraints heavyweight division, we’d expect the winning app to be 100% video and *really* take advantage of sound to further outgu...

The Beer Biceps story: How the video content creator built a 7 Million+ strong Community on social media in 5 years (A thread) Therefore accumulate numbers and create your own niche. How to get numbers? – Entertain or Educate or Motivate – Create videos/pieces that address people’s most common questions/thoughts about the niche you’ve chosen. People will STICK with your social media handles when : – They see FRESH content (either the style or the information or the feeling of it) – When they see YOU evolving as a person. – When you still retain some of the ORIGINALITY for which ...

A guide below �� a) what problem this project is solving for users b) who the primary users are c) what success for the project is Get aligned on this before giving any feedback, otherwise you might speak past each other. Step 2: Put yourself in the shoes of someone who is the primary user, and go through the flow step-by-step. Wear your user hat right now, not your ‘company employee’ hat, and don’t just focus on key screens. Experience the actual end-to-end experience. The difference? Company employee hat: “We need more people to click on X, and I’m skeptical t...

Why audio plus social is the next big idea in consumer startups