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Ad Industry Loses 30-Year-Old Tool

Ad Industry Loses 30-Year-Old Tool
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Nicole Perrin

Breaking News in Advertising, Media and Technology

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ABPI's Patient Advisory Council boosted by new leaders

Five vital new appointments made to regulator’s insight, perspective and advice group - News - PharmaTimes

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PubMatic, Inc.: New Report: Programmatic Transparency Key to Growing CTV Revenue

The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object SignalsNO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 27, 2022exposes the opportunity that transparency

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The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising

The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising
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eMarketer Podcast: Pandemic trends still shaping programmatic markets

eMarketer Podcast: Pandemic trends still shaping programmatic markets
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eMarketer Podcast: What advertisers need to know about affiliate marketing

Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together.

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Amazon narušuje dominanci Facebooku a Googlu. Příjmy z on-line inzerce mu raketově rostou

Pandemie značně akcelerovala růst Amazonu a pomohla mu naplno proniknout do dalších odvětví. V oblasti online inzerce, kde dosud dominuje Facebook a Google, Amazon zaznamenal strmý růst.

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Amazon narušuje dominanci Facebooku a Googlu. Příjmy z on-line inzerce mu raketově rostou

Amazon narušuje dominanci Facebooku a Googlu. Příjmy z on-line inzerce mu raketově rostou
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Google shows a remarkable quarterly revenue

Google shows a remarkable quarterly revenue
Alphabet Inc, the parent company of Google, announced record quarterly revenue and earnings on Tuesday, owing to an increase in advertising expenditure as more people bought online.
Alphabet the parent company of Google, which is the world’s largest source of search and video advertisements, saw its stock rise 3.3 percent in extended trading following the results, which was easily above analyst expectations. Facebook’s stock gained 1.3 percent on Wednesday, as the company competes with Google in digital ad sales and publishes its own statistics.
Image Source: Logicloop Digital
Overall, the top US IT giants had a great day, with Apple and Microsoft both reporting record earnings.

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