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Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
May 6 2021, 9:21 am | BY Ricki Green | 64 Comments Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature. As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘W...
Kathmandu launches new brand platform in first work from Special Group May 6, 2021 10:43 Kathmandu has relaunched its brand platform and positioning with a campaign called ‘We’re Out There’, created by Special Group in its first work for the B-Corp. The platform launches with an integrated advertising campaign and a refreshed brand identity. Part of the new positioning includes Kathmandu’s new purpose to improve wellbeing through the outdoors. A study of 20,000 people published in the scientific journal Nature found that people who spend two hours a week in green spaces were more lik...
Creative 35 Add to collection Kathmandu relaunches brand for first time in 30 years via Special Group Australia Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature. As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they ...