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Netflix records 15 million monthly active users  for ad-supported plan

Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free

Rohan-chincholi , Raghav-upadhyay , Team-pumpkin , Google , Kartik-khanna-co , Managing-partner , Havas-media-india , Great-indian-festival , Kartik-khanna , Starter-labs , Zoo-media , Amy-reinhard

Apple India's net profit up 76% to Rs 2,229 Cr in 2023

It rang up close to Rs 50,000 crore in revenues

United-states , India , Sayak-mukherjee , Mark-zuckerberg , Karan-taurani , Arun-srinivas , Instagram , Google , Facebook-india-online-services , Facebook , Brandwizz-communications , Ads-business

Brands can retain the new generation only by moving at their pace: Amedeo Aragona

Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more

Luxembourg , India , Subhashree-ganguly , Karisma-kapoor , Amedeo-aragona , Sneha-reddy , Marketing-director-indian-subcontinent , Kinder-products , Ferrero-india , For-east , For-south

Market research and consumer insights veteran Hemant Mehta passes away

Mehta was associated with Kantar for over three decades

India , Azmat-habibulla , Jahid-ahmed , Pulkit-narayan , Sarvesh-bagla , Rathin-lahiri , Siddharth-dabhade , Indian-bank , Youtube , Leveraging-digitization , Managing-director , Senior-vice-president

Industry gears up for 7th BW Hotelier Indian Hospitality Summit & Awards -2023

The two-day summit is set to take place on October 20 and October 21 at Pullman, Aerocity New Delhi with the theme 'Embracing The Future'

Mandawa , Rajasthan , India , Chicago , Illinois , United-states , China , Kerala , Nepal , New-delhi , Delhi , Jaipur

Asia Cup: Disney+ Hotstar hits peak concurrency of 2.8 crore during India-Pak match

The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals

India , Piyush-kumar , Firasat-durrani , Rohit-agarwal , Animesh-agarwal , Alpha-zegus , Genz-gen-alpha , Lokesh-suji , Mitesh-gangar , Esports-federation-of-india-vice , Asian-esports-federation , Free-fire

Scapia gets the world to talk in Hindi for debut ad campaign

The films, which span across South Korea, Spain, and France, showcase foreign locals being mesmerised by the features of the Scapia Federal Credit Card

South-korea , Spain , France , India , Spanish , Ujjwal-kabra , Visa , Scapia-federal-credit , Federal-bank , Scapia-federal , Bhupender-agarwal , Fusion-films

'Linear channels facing identity crisis due to flawed ratings system'

At the e4m NewsNext Summit, industry leaders came together to deliberate on the alternate revenue streams for news channels

Canada , India , Australia , United-kingdom , Bharat , Chehneet-kaur , Varun-kolhi , Sajal-mukherjee , Varun-kohli , Rabindra-narayan , Free-news-service-of-google , College-of-communications

Marketing a means to the end goal that is revenue: Aishwarya Mahesh, Mensa Brands

At Pitch CMO Summit, Mahesh, the Business Head - Beauty & FMCG, Mensa Brands, spoke about the company’s journey and its revenue-generating tactics

India , Chandru-kalro , Suresh-balakrishnan , Prestige-ltd , Hindu-group , Indian-marketing-awards , Managing-director , Chief-revenue-officer , Mensa-brands , Pitch-cmo-summit-2023 , Aishwarya-mahesh- , Nternet-advertising

Disney+ Hotstar unveils 'Bas Aao #FreeMeinDekhteJaao' campaign

The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile

Sri-lanka , India , Bangladesh , Nepal , Afghanistan , Pakistan , Kishore-iyer , Jasprit-bumrah , Deviah-bopanna , Shreyas-iyer , Star-sports-network , Group-stage