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Back on entitlements is a tough sell. but it's going to have to be done. president obama won because he effectively put together a coalition of the willing. voters who had something to gain by keeping him in office. but with the nation heading towards financial insolvency, possible bankruptcy, that kind of where's mine attitude will bring economic ruin. if mitt romney had forcefully made that case, he might have prevailed. this year it was not enough to say what you would do to defeat the obama machine. you had to convince voters danger in the president's policies. mitt romney could not convin...

>> iowa came out over the weekend, "the des moines register" it to endorse mitt romney. they haven't endorsed aa republican for president since nixon 40 years ago. are you surprised? >> a little bit just because of the record of them supporting democrats. look, it's all about turnout at in the point. i'm not sure where this falls down. republicans tout their efforts to get out of the vote and point to these things like "the des moines register" endorsement. look, the fact is we have to get out and vote, and the efforts of the republicans while they're touting them being better than 2008, 2008 ...

Run on personality, the danger is if things get worse, all of that turns on its head the same way it has. >> my challenge with this ad is likening a vote for barack obama, the president of the united states, to your first sexual experience as a virgin. doesn't make us a prude. is that appropriate? >> it's going to be disappointing for sure. >> i'm not touching that. bottom line is i think that's really the issue. i think we all agreed to what she said. you're right, chris, people can feel how they want to feel but is it appropriate? >> i think this connects to what happened with john sununu th...

Energy. but the idea is to remind people he has a plan. very much the way mitt romney very successfully in the debates has said i have a five-point plan. here are my five points. people like to hear that. and even if they don't delve into what those points are, it sinks in their mind they know a little bit where things are going. >> and so real quick, mike, is there anything new as far as you can tell on that book that the president's putting out anything different? anything to put forward in the second term? >> the president, vice president biden, their surrogates are going to be holding out,...

That's five times more than 2008 at this point. can the democrats match that? is that important? >> well, contacting voters doesn't mean those voters are going to go to the polls, richard. the democratic machine here compared to the republican machine is like comparing a ferrari to a match box car. the republicans are doing better than they did in 2008 but that's such a lobar for them to get over because john mccain essentially deserted nevada but didn't campaign here. the democratic expert in the state, it's not just the obama machine, it's the harry reed machine. >> good point you bring up t...