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UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using a mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by OBPCert. The new innovative label material is made possible by close collaboration with multiple partners in the product’s value chain.

Sabic joined an innovative project with value chain partners to help UPM Raflatac launch a packaging label material made from SABIC®certified circular PP based on advanced recycled ocean bound plastic (OBP).

Sabic, a global leader in the chemical industry, has partnered with UPM Raflatac, a top provider of labelling solutions, to launch the world’s first packaging label materials made from certified circular ocean bound plastic.

UPM Raflatac to use ocean-bound plastics as label raw material

The world desperately needs more sustainable and commercially viable ways to recycle post-consumer plastic. The United Nations has recognized the need to recycle more post-consumer plastic and launched a new plastic pollution treaty in 2021. OBPCert has estimated that ocean bound plastic generates 80 percent of plastic marine litter. Today, only around 10 percent of plastic