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RetroPop Media and Pepsico Named Finalists for 2021 PR Week Multicultural Marketing Award for Altísimo Live

— Crayola and Golin: Colors of the World Crayons
— Donate Life America and The Martin Agency: Donate Life America 83 Futures
— Dove and Joy Collective: The Crown Act
The Story Behind Altísimo Live
As COVID-19 began to ravage the country, America’s essential farmworkers - an estimated three million people who are on the frontlines sustaining our food supply during the pandemic - remained invisible and vulnerable. In the midst of this crisis, RetroPop Media partnered with iHeartMedia Latino to create a virtual festival called Altísimo Live to raise urgent awareness about the plight of farmworkers, and encourage Latinos and non-Latinos to donate funds and other aid to these communities in need.

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