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We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'
Neogrowth: The report further highlighted that around 90 per cent of respondents said that they make more than half of their sales via offline channels. Key industries with top contributions from offline channels included consumer durables and electronics, food and beverage, and FMCG.
Carrefour and Adidas are the retail brands perceived as delivering best against their brand promise on key brand health-related metrics, according to UAE residents.
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