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Seeing Breasts Everywhere? Maybe It's A Sign…..says New BCFNZ Campaign, Via Ogilvy

Live now, the ‘Maybe it’s a sign’ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects on a hero social film and throughout the country with a simple call to action; maybe it’s time to book a mammogram.

New-zealand , Michelle-hyslop , Kristal-knight , Charlotte-delaporte , Breast-cancer-foundation , Seeing-breasts , Via-ogilvyfriday , Ah-leen-rayner , Ogilvy , Ealth , Dvertising-media , Ommunity-ngo-sector

Eveready charges 'Javelin Man' Neeraj Chopra in latest TVC

The TVC conceptualised by Ogilvy features a kid playing with a battery-operated toy ‘Javelin Man’, representing Neeraj Chopra.

India , Neeraj-chopra , Eveready-industries-india , Javelin-man- , Industries-india , Ultima-alkaline-battery , Ultima-alkaline , Eveready-ultima , Eveready , Ogilvy ,

ICICI Lombard rolls out innovative 'Game of Life' media campaign. Details here

ICICI Lombard’s new product ‘Game of Life’ revolutionizes the insurance landscape through a groundbreaking campaign centred around disruptive gamification.

Sheena-kapoor , Mohsin-mahesh-parab , Corporate-communications , Head-marketing , Bin-mohsin , Mahesh-parab , Creative-director , Icici-lombard , Health-insurance , Insurance , Game-of-life , Icici

Empowering Cancer Awareness: Impactful Campaigns and Early Detection Strategies

Discover impactful cancer awareness campaigns like 'Melanoma Likes Me' and 'HIM' that leverage social media for early detection and prevention.

Australia , India , Aussie , Aussies , Twitter , Husbands-initiated-movement , Instagram , Husband-initiated-movement , Melanoma-patients , Melanoma-likes-me- , Initiated-movement

Fumbling In The Red Zone, Dove's Super Bowl Ad Comes Up Just Short Of Winning

Dove's Superbowl spot,had the potential to be great but missed demonstrating that no matter how good the brand strategy brilliant execution is required for a touchdown.

San-francisco , California , United-states , Lionel-messi , Kylie-kelce , Addison-rae , Kate-mckinnon , Jason-kelce , Dove-campaign-for-real-beauty , Kansas-city , Super-bowl , Tina-fey

Ad agencies make a beeline to secure BJP's poll business

The Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 2024 elections. Thirteen agencies, including Ogilvy and McCann Worldgroup, participated in the creative pitch, with a second round scheduled for February 6. In the 2014 elections, Ogilvy's sister agency, Soho Square, handled the 'Ab Ki Baar Modi Sarkar' campaign. In 2019, the campaign continued with taglines such as 'Fir Ek Baar Modi Sarkar' and 'Modi Hai Toh Mumkin Hai.' The BJP appears keen to secure effective advertising support as it heads into the upcoming elections.

Delhi , India , Mccann-worldgroup , Hai-toh-mumkin , Soho-square , Mccann-erickson , Bharatiya-janta-party , Blurb-communications , Concept-communications , Last-friday , Moving-pixels , Thought-blurb-communications

Cadbury 5 Star plans to erase Valentine's day in latest campaign

Conceptualised by Ogilvy, the campaign introduces a ‘time travel vessel’ to skip February 14.

India , Samoa , American-samoa , Pacific-ocean , Sukesh-nayak , Nitin-saini , Shekhar-banerjee , Krishnakant-mishra , Nambi-narayanan , International-date-line , Mondelez-india , Cringe-vinash

kinetic green: It's 'Chal Meri Luna' again for adman Piyush Pandey

After about three decades, Kinetic Luna is all set to enter the Indian market, but in an electric version. While the looks and powertrain of the Luna will be new, what remains the same is the maker of its iconic ‘Chal Meri Luna campaign- Piyush Pandey, who has designed the multimedia campaign for the electric Luna as well.

Business-news , Breaking-news-events , Latest-news-updates , Economic-times , Economic-times-news-app , Daily-market-updates , Live-business , Kinetic-green , Piyush-pandey , Chal-meri-luna , Sulajja-firodia-motwani

Piyush Pandey on the unquenchable potency of ideas

The ad man may have moved into an advisory role at Ogilvy, but he continues to champion ideas and storytelling over everything else.

Madhya-pradesh , India , Paris , France-general- , France , Piyush-pandey , Shah-rukh-khan , Rajeev-bakshi , Kuch-khaas-hai , Indian-premier-league , Ogilvy-india , Not-just

I don't talk about clients at dinner. I talk about food: Kainaz Karmakar, Ogilvy

A fun and light-hearted Q&A series with India’s biggest creative folks. We start with Ogilvy’s CCO.

India , New-york , United-states , Harshad-rajadhyaksha , Kainaz-karmakar , Sukesh-nayak , Instagram , Ogilvy-india , Cannes-lions , Ogilvy ,