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Completely. it's so disturbing. that she wouldn't be more sensitive to the fact that he's being excluded, when she herself has been excluded at times. >> jeff, you've got to contribute something, man. >> reporter: but as our victim shuts down, jayden seems to really feel for him. she doesn't say anything to the bullies face to face, but pushes back on-line. >> "i honestly feel bad. he's so quiet. i'm just like ugh, bad person." she feels bad about it. >> hi! >> reporter: it's time to let the kids know what's really going on. >> okay? did you guys all work together as a team? >> yup, some of th...

>> oh, see? >> and colette's like "omg, wow, lmao." laugh my tushie off -- >> reporter: their on-line conversation continues. it seems this is where the girls feel safe confiding. but remember as part of our ruse we interviewed them on camera earlier. and suddenly they get worried they're being recorded right now. they say nothing in the room, but on-line -- >> okay, so jayden wrote: "omg guys we have to stop being mean to jeff, they're definitely recording us." so she's worried about being recorded. >> so she's -- doesn't mind being mean, she just doesn't wanna do it on camera. >> yeah. >> th...

They got in touch with the boy's parents. >> reporter: so how will these two girls react when they see someone else bullied face to face, and on the internet? >> i think she's going to know the right thing is to speak up, but i'm afraid that she's going to be like most 13-year-olds and not be able to find her voice. >> phyllis, what about colette? >> from her personality, i would predict that she would definitely speak up. >> okay, are you ready to see how they do? >> sure, yeah. >> hi, i'm jayden. i'm on instagram, vine, tumblr. >> reporter: the kids are all in the room, being interviewed for...

Movie "mean girls." >> i want parents to realize that their children have probably already been in this experience. do not wait. sit down with your kid and say, "let's figure out how to handle this." >> reporter: to help kids and their parents figure it all out, we've set up this room with hidden cameras, and hired actors to play our bullies and victims. 14-year-old colette, and 13-year-old jayden are not actors. they think they're here to take part in a focus group. they don't know that their moms are joining me in our watchmobile, parked just outside. >> jayden is a very good student, she is...

The kids are using their phones to rate some viral videos as part of our focus group. when our victim says he likes this video, featuring "weird" al -- >> soup's on! >> i really liked the "weird" al one -- >> reporter: our bully pounces and starts cyberbullying. he sends a mean message to everyone in the group except our victim. the girls don't know it, but we're following their on-line conversation from our watchmobile. >> our actor, the bully, he's like, "oh yeah, this guy thought 'weird' al was the funniest, probably because it's the only one including food." >> reporter: the girls see the ...