Audi Confirms Plan to Take Over Sauber F1 Team
German automaker hoping global motorsport's premier racing series will boost both its technology development and marketing image.
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German automaker hoping global motorsport's premier racing series will boost both its technology development and marketing image.
Audi takes a major step towards joining F1. Audi has generated buzz across the motorsport world by announcing its intentions to join forces with Sauber
Audi Formula One: Product and technology as well as the stronger positioning of the Audi brand on the global stage are in focus. Against this backdrop, the Members of the Supervisory Boards of AUDI AG and Volkswagen AG have now decided to strengthen the commitment to Formula 1 and accelerate the preparations for the start of the 2026 season, the company said.
Audi is gearing up to enter F1 in 2026, possibly with a fully owned team.
Audi Chief Executive Gernot Doellner wants to sack the company's chief technical officer, Oliver Hoffmann, the Bild newspaper reported on Tuesday, citing sources close to the company. ... -February 20, 2024 at 10:30 am EST - MarketScreener