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"Paytm se ONDC Network has emerged as one of the most popular buyer platforms, driving convenience for users during online shopping. This partnership with SPAR Hypermarket is poised to unlock new avenues for growth, ultimately enhancing the customer experience," a PEPL spokesperson said.
The integration of FNP and ONDC empowers the company to showcase its premium products across diverse digital platforms. "This expansion enhances our outreach, facilitating the delivery of joy to a multitude of customers, thereby reinforcing our mutual objective," Chirantan Sharma, AVP Product FNP, said.
This partnership will enable the discoverability of PepsiCo's product and help in extending customer outreach through ONDC-affiliated seller applications, a joint statement said. The company is always looking to innovate our go-to-market models, according to PepsiCo India President Ahmed ElSheikh.
Through this partnership, PepsiCo’s portfolio will be visible across all applications linked to ONDC. With this move, the company aims to expand its customer outreach.
Any two platforms that are compliant with the ONDC Protocol can interoperate without specifically integrating with each other’s systems.