Page 11 - Oprah Effect News Today : Breaking News, Live Updates & Top Stories | Vimarsana

We took a look back at the oprah effect over the years she hosted her ground breaking show and we were able to quantify in searches just how influential the queen of talk really is. for example, the day oprah and her health guru, dr. oz, touted the benefits of steel-cut oatmeal, we saw a 5,400% spike in lookups for it. as for the other big finale this week, "american idol" and the buildup to the crowning of country crooner scotty mccreery sparked more searches than in the years past, attributed to new online voting introduced this year. and finally, yahoo! users can't get enough of kim karda...

Broadcasting in 150 different countries, oprah has had 283 different favorite things. and when she speaks, we listen. she transformed a generation in what we call the oprah effect. >> don't you love a good knife? this is a kyocera ceramic knife. >> reporter: take kyocera. this ceramic knife set, included on her favorite things list and right after, national cookware chain sur la table sold more of these bad boys than they had the year before. from spanx, to panini presses to uggs, oprah's list makes the products must-haves for viewers. >> we were lucky to be oprah's favorite things. and overni...

>> reporter: she went from a struggling business owner to flourishing baker within months of the episode airing. and nine years later? >> our original fat witch. >> reporter: she is still on top. >> still our biggest seller. >> reporter: carol's daughter, a beauty store in new york city blossomed after being featured on oprah several years ago. >> we made the appearance on oprah and our website crashed. during the show we went from like four visitors to 17,000. >> reporter: carol's daughter was a $2 million company. after oprah's endorsement, today they're worth over $30 million. >> it is like...

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