Contextual links in featured snippets may present new opportunities and risks
Contextual links in featured snippets may present new opportunities and risks The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets. George Nguyen on January 22, 2021 at 5:26 pm More In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their br...