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The company. we're trying to launch a novel technology and our stores are education centers. we're trying to bring people along to help them understand the technology. it's a very education-intensive process. it takes place over multiple hours and multiple visits and the existing third-party dealer model doesn't support that, making sales every 20 moves and moving them. but as regards where we are in the debate and where we are in certain places like texas, fundamentally, this is a free market issue, and really consumer-choice issue. while it's true that for historical reasons cars have overwh...

>> they aren't weird reasons. we're doing this because it's fundamental to the mission of the company. we're trying to launch a novel technology and our stores are education centers. we're trying to bring people along to help them understand the technology. it's a very education-intensive process. it takes place over multiple hours and multiple visits and the existing third-party dealer model doesn't support that, that's model about making sales every 20 minutes and moving them. but as regards where we are in the debate and where we are in certain places like texas, fundamentally, this is a fr...