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could | The Media Online

could | The Media Online
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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Marketing & Media News in South Africa

EXCLUSIVE: M&C Saatchi Abel announces three key leadership appointmentsM&C Saatchi Abel has appointed Keke Mahlelebe, Mohlalifi Lentsoane and Illé Potgieter into three key leadership roles across its Cape Town and Johannesburg offices.
Building owners have 14 months to identify asbestos, plan its removalAccording to Indawo managing director Geoffrey Jäck, it has been a long time coming, but asbestos is now outlawed and building owners have only 14 months to plan removals, including homes, schools, factories, warehouses, offices, retail centres, residential complexes and all industrial buildings.
Rob Forbes and Fikile Fix Moeti say farewell to 5FMRadio personalities Rob Forbes and DJ Fikile Fix Moeti announced their resignation from SABC s 5FM on Twitter. The last Forbes & Fix show will be on 31 March 2021. ....

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Marketing & Media News in South Africa

Gauteng, make way for
The Lady on Drive as YFM, the province s biggest youth radio station, announces a refreshed lineup from 6 April 2021. Issued by YFM 99.2
Truth Coffee s David Donde is taking on the world of chocolateDavid Donde, the visionary behind Truth Coffee, has broadened his horizons and launched a chocolate company with long-standing Truth COO Ken Walton. Not to be mistaken for a side hustle, the co-founders are already eyeing expansion abroad in the US and UK. By Lauren Hartzenberg ....

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Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide

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Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide
Anzu.io, the world s leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform. This is the first-ever collaboration between a 3D in-game advertising platform and Moat s iconic verification solution, and it will give publishers, agencies and advertisers access to trusted third-party measurement for 3D in-game ad campaigns. Today, we are announcing the first stage of our collaboration with a new measurement beta program for clients that analyzes and reports on impression delivery and General Invalid Traffic (GIVT) metrics. ....

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Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen
Scammers are plotting as more people stream content while they stay home during the pandemic
The IAB Tech Lab has introduced a new spec to curb fraud in CTV.
Source: Unsplash, Getty Images
December 17, 2020
People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that.
Don t miss
The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....

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