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Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics

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As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance, and providing marketers with data they need to understand the performance of their on-platform ad efforts.
Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit ad views, moving the platform more in line with evolving industry standards.
As explained by Reddit:
Our latest integration with Moat will now bring more third-party clarity and precision around Reddit ad viewability. It aims to deliver more comprehensive and meaningful campaign performance metrics to ensure our brand partners understand the impact of their advertising in order to maximize awareness, reach, and overall effectiveness on Reddit. ....

Oracle Data Cloud , ஆரக்கிள் தகவல்கள் மேகம் ,

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

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Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said.
Ad fraud is more commonly associated with web video and display advertising, but bad actors are following the money as marketers shift money into streaming TV.
Although still only a fraction of the $60 to $70 billion spent on traditional TV in the U.S. every year, ad spending on internet-connected TV sets, where most of streaming TV happens, will reach almost $8 billion in the U.S. this year and likely total $15.6 billion in 2023, according to research firm eMarketer. ....

Sahil Patel , Doubleverify Inc , Interactive Advertising Bureau , Dow Jones Company Inc , Oracle Corp , Innovid Inc , Madhive Inc , Oracle Data Cloud , Derek Wise , Oracle Data , Tal Chalozin , Global Retail , Drop Leaves Networks Scrambling , Make Advertisers , Starts Testing Ads , All Rights , சாஹில் படேல் , டோ ஜோன்ஸ் நிறுவனம் இன்க் , ஆரக்கிள் கார்ப் , ஆரக்கிள் தகவல்கள் மேகம் , டெரெக் பாண்டித்தியம் , ஆரக்கிள் தகவல்கள் , உலகளாவிய சில்லறை , அனைத்தும் உரிமைகள் ,

Reddit Details Moat by Oracle Data Cloud Integration

Reddit Details Moat by Oracle Data Cloud Integration
It marks the platform’s first viewability measurement collaboration
Independent, third-party reporting by Moat will be added to Reddit’s dashboard,
Moat by Oracle Data Cloud
December 16, 2020
Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide third-party verification on the platform’s ad views. ....

Jack Koch , Mark Kopera , Ben Hovaness , Omnicom Media Group , Oracle Data Cloud , Limited Inventory , Contextual Intelligence , பலா கோச் , ஆரக்கிள் தகவல்கள் மேகம் , வரையறுக்கப்பட்டவை சரக்கு , சூழல் உளவுத்துறை ,

Reddit doubles down on ad verification with Oracle deal

Reddit doubles down on ad verification with Oracle deal
Reddit has partnered with Moat by Oracle Data Cloud to provide third party verification on ad views in the social news aggregators first viewability measurement collaboration.
The integration provides independent verification of the viewability and reach of adverts carried on Reddit.
Why is this important?
Reddit is reaching out to third parties to verify ad views as its advertiser and user base continues to grow, reaching 52m daily active users at the last count - a 44% increase on the year before.
Moat by Oracle Data Cloud is Reddit s first port of call, serving as an additional independent voice on viewability and reach. ....

United Kingdom , Jack Koch , Mark Kopera , Oracle Data Cloud , ஒன்றுபட்டது கிஂக்டம் , பலா கோச் , ஆரக்கிள் தகவல்கள் மேகம் ,

OpenSlate Welcomes Andrew Smith As Chief Product Officer

OpenSlate Welcomes Andrew Smith As Chief Product Officer
Industry veteran brings years of integrated advertising and marketing experience to new role
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NEW YORK, Dec. 15, 2020 /PRNewswire/ OpenSlate, the leading independent provider of video content ratings across the world s largest digital platforms, today announced new executive leadership. Andrew Smith joins OpenSlate as Chief Product Officer and brings over 25 years of media and ad tech experience to the company. Smith will be responsible for OpenSlate s product vision and strategy.
Smith has spent the best part of the last decade focused on contextual advertising, and led new applications of the technology across publishing, distribution, and video as SVP Advertising Product at VICE Media and Grapeshot s SVP Product Strategy. Grapeshot was acquired by Oracle in 2018, where Andrew oversaw product marketing for Grapeshot, Moat, Datalogix and other ....

Andrew Smith , Chief Product Officer , Oracle Data Cloud , ஆண்ட்ரூ ஸ்மித் , தலைமை ப்ராடக்ட் அதிகாரி , ஆரக்கிள் தகவல்கள் மேகம் ,