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Streaming services count on content to keep subscribers acquired in 2020

Streamers’ subscriber retention strategies
The streaming Super Bowl
Streamers’ subscriber retention strategies
Subscription-based streaming services are dealing with an enviable issue. After receiving a load of new subscribers amid last year’s streaming viewership surge, the streamers now need to make sure they can keep hold of these people.
The key hits:
Crunchyroll, CuriosityStream, Starz and World of Wonder say what matters most to retain subscribers is whether they have enough programming to pique people’s interest.
Streamers’ subscriber acquisition and retention strategies have become more concentrated on attracting people with programming than one-off promotions and free trials.
The production hiatus put some pressure on streamers to ensure they protect their programming pipelines. ....

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VUUZLE MEDIA CORP BANKS ON TV MUSIC AND AI

VUUZLE MEDIA CORP BANKS ON TV MUSIC AND AI
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Cyprus Malinao Named Senior Client Development Manager at Rakuten

Malinao has managed brands such as Disney, Unilever, and L’Oreal in the past.
Rakuten Advertising, which provides performance marketing, media, and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore.
Malinao will focus on growing the media arm of the business in the Asia-Pacific region. He brings ten years of experience in growing business revenue, having managed brands such as Disney, Unilever, and L’Oreal in the Philippines and Singapore.
He is also well versed in building programmatic media and data capabilities, having previously worked at Amobee, Grapeshot (Oracle Data Cloud), and Factual (Foursquare). ....

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New CrossFit CEO Eric Roza Grapple With Greg Glassman's Legacy

Cory Richards
On June 27, 2020, Eric Roza masked up and flew from Boulder, Colorado, to San Jose, California, where he rented a car and began driving south. A tech entrepreneur who made his name and fortune with a data company he sold to Oracle for $1.2 billion in 2014, Roza, 53, had just spent, according to one source, $200 million buying CrossFit Inc., the largest fitness chain in the world, somewhat bigger than Dunkin’ and somewhat smaller than Domino’s. At its peak, you could have found one of the more than 15,000 CrossFit affiliates at most latitudes and longitudes around the world in Nuuk, Greenland; in Ulaanbaatar, Mongolia; in Païta, New Caledonia; in Gillette, Wyoming. Roza had big ideas that he believed could radically change the brand. And despite the Starbucks-level ubiquity of CrossFit boxes and the titanic role the company has played in the functional-fitness boom of the 21st century, CrossFit needed to change desperately. ....

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The Triple Threat in OTT Streaming has Arrived with Vuuzle TV, Vumu Music, and Vuuzle Studios

The Triple Threat in OTT Streaming has Arrived with Vuuzle TV, Vumu Music, and Vuuzle Studios
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