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The Trade Desk Names COO - socaltech.com


socaltech.com
Los Angeles-based advertising software and exchange operator
The Trade Desk said this week that it has named Michelle Hulst as the company s Chief Operating Offier. Hulst was previously Executive Vice President, Global Data and Strategy at The Trade Desk, and prior to that was Group Vice President, Marketing and Strategic Partnerships, Oracle Data Cloud. According to The Trade Desk, Hulst will be responsible for global operations, data, commercial enablement, and client services in her new role. ....

Michelle Hulst , Group Vice , Trade Desk , Chief Operating , Executive Vice President , Global Data , Group Vice President , Strategic Partnerships , Oracle Data , மைக்கேல் ஹல்ஸ்ட் , குழு துணை , வர்த்தகம் மேசை , தலைமை இயங்குகிறது , நிர்வாகி துணை ப்ரெஸிடெஂட் , உலகளாவிய தகவல்கள் , குழு துணை ப்ரெஸிடெஂட் , மூலோபாய கூட்டாண்மை , ஆரக்கிள் தகவல்கள் ,

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV


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Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said.
Ad fraud is more commonly associated with web video and display advertising, but bad actors are following the money as marketers shift money into streaming TV.
Although still only a fraction of the $60 to $70 billion spent on traditional TV in the U.S. every year, ad spending on internet-connected TV sets, where most of streaming TV happens, will reach almost $8 billion in the U.S. this year and likely total $15.6 billion in 2023, according to research firm eMarketer. ....

Sahil Patel , Doubleverify Inc , Interactive Advertising Bureau , Dow Jones Company Inc , Oracle Corp , Innovid Inc , Madhive Inc , Oracle Data Cloud , Derek Wise , Oracle Data , Tal Chalozin , Global Retail , Drop Leaves Networks Scrambling , Make Advertisers , Starts Testing Ads , All Rights , சாஹில் படேல் , டோ ஜோன்ஸ் நிறுவனம் இன்க் , ஆரக்கிள் கார்ப் , ஆரக்கிள் தகவல்கள் மேகம் , டெரெக் பாண்டித்தியம் , ஆரக்கிள் தகவல்கள் , உலகளாவிய சில்லறை , அனைத்தும் உரிமைகள் ,