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Oracle integrates CDP data in Fusion Cloud for better customer service

As enterprises step up efforts to enhance customer experience, Oracle is integrating data from its Unity Customer Data Platform (CDP) into its Oracle Service application. ....

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Oracle Announces Cloud Customer Experience Updates


Oracle Announces Cloud Customer Experience Updates
New sales, service, and marketing innovations help organizations create and nurture loyal customer relationships
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AUSTIN, Texas, Feb. 10, 2021 /PRNewswire/  To help organizations create dynamic and memorable experiences for their customers, Oracle today announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.
Customers aren t afraid to walk away after a single bad experience and that reality means organizations have to empower their sales, marketing, and customer service teams with the data they need to make every customer interaction matter, said Rob Tarkoff, executive vice president and general manage ....

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