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Orient Electric eyes smaller towns, rural areas to push fans business - Vimarsana News

Orient Electric eyes smaller towns, rural areas to push fans business

The company has introduced two new fans - Summer Breeze Pro and Rapid Air. 16 Dec, 2020 - 06:11 PM IST     |     By indiantelevision.com Team     NEW DELHI: Orient Electric, part of the diversified $2.4 billion CK Birla Group, has expanded its fans range with new variants in line with robust demand coming in from tier-3 and 4 markets and rural parts of the country. The company has introduced two new fans – Summer Breeze Pro and Rapid Air – and has further plans to refresh an existing fan named Twister as well as augment the range in the base, economy and decorative segments in...

Orient Electric eyes smaller towns and rural areas for growth in fans business - Vimarsana News

Orient Electric eyes smaller towns and rural areas for growth in fans business

New Delhi [India], December 16 (ANI/NewsVoir): Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier-3 & 4 markets and rural parts of the country. The company has introduced two new fans namely Summer Breeze Pro and Rapid Air and has further plans to refresh an existing fan named Twister as well as augment the range in base, economy and decorative segments in the coming months. The launch is part of the company's plans to cash in on the positive rural sentiments to inc...