Nestlé releases Quality Street Oriental Selection with Dubai Duty Free
The activation is supported by a two-month promotional campaign
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The activation is supported by a two-month promotional campaign
Browsing through China's innumerable e-commerce livestreaming channels, it is not uncommon to hear phrases like "Hey guys! Lowest price ever! Three, two, one … buy it now! Now!" to drum up sales.
Chinese consumers have shown rising demand for higher-quality and new-generation products containing innovative technologies during the June 18 shopping festival, and ensuring smooth logistics and supply chains is of great significance in promoting the recovery of consumption, industry experts said.
News Analysis A new type of bilingual live sales is hot in China, likely indicating a successful transformation ...
Oriental Selection, the live commerce studio of Chinese education giant New Oriental, has gained about 1.57 million followers in three days since Friday through bilingual livestreaming marketing, with the sales increasing by 17.77 million yuan (about $2.63 million).