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>> we would love to have it in a book right now about this size but that's technically impossible. >> steve's like i want to make a friendly computer. a computer that comes from a different kind of place. that owes its inspiration to people who are thoughtful and creative and human and humane. >> this is an experimental office system at the xerox research center in palo alto, california. >> what flowers? my anniversary. i forgot. >> xerox in the 1980s was one of the most exciting companies in america. xerox had this booming copier business. it wasn't a personal computer company but they opened...

And a place called silicon valley. >> the magic part of silicon valley is that there is this boiling pot of people who were involved in technology, involved in science. silicon valley was hp, sri, xerox and stanford university. that was a hell of a powerful combination. >> there were these two cultures, engineers with ph.d.s and hobbyists. >> it was a time when there was a lot of social environment in and around the area. there was a lot of counter culture people. you had cheap semiconductors, you had people who would look at things differently than what the conventional person was and that's ...

Moo moore. one of the engineers who worked at intel. basically it was an observation computer engineers are getting to the point where they can essentially double the computer power of computer chips every 18 months or so. and this was what really made the power of computers explode in the 1980s, because every 18 months, these things were getting twice as good. >> you could basically put a whole computer on a chip, it was less expensive to manufacture. so you had smaller which led to faster which led to cheaper. >> under any other field of consumer products, things get more expensive over time...

Been working on and it caused a sensation. >> we had absolutely no idea what people were going to do with these things when we started out. matter of fact, the two people it was designed for was woz and myself, because we couldn't afford to buy a computer kit on the market. immediately, everyone wanted one. >> woz was the technical genius and jobs was the marketing genius. >> you needed both of those kinds of mindsets to actually make this new technology work and create this company out of thin air called apple. >> since the apple computer company was founded five years ago, its sales have sky...

>> the idea was that ordinary people might have a use for computers. now, it took awhile to figure out what those uses might be. >> the main thing was spreadsheets and word processing. the computer was the best typewriter you could ever have. it gave you a new way to write. you could change things around and check your spelling and it would always look perfect. >> bottom line numbers. >> my dad had the large ledger sheets, done them all by hand and i remember taking a computer to show him a spreadsheet and suddenly, he understood the value of a personal computer. >> there is a drastic mindset ...