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Overlapping windows and fonts and graphics on the computer screen. just to see if they could do it. steve jobs hears about some of the work going on at this lab and he wants a look. >> xerox park was an invention place. apple was an innovation place. steve was very visual and could see right away the visual graphic interface was different and more communicative than anything he had seen before. he knew it was effective because it was affecting him. >> jobs realizes this is the future of computing. this is a whole different kind of computer to be built. famously, a computer for the rest of us. ...

Companies, radio shack, apple and commodore, grabbing three-quarters of the market. >> this personal computer costs about $1400 and fits nicely on a desk corner. duplicating its performance just five years ago would have cost $75,000 and involve a unit the size of a large refrigerator. >> when the average american thought computer they thought ibm. it made mainframe computers that ran pretty much everything. >> ibm was one of the most powerful corporations in america and in technology, it was the most powerful company that had ever existed in technology. >> because of this activity in personal...

Phone. you will be able to take this to any american city and call virtually anyplace in the world and its maker, motorola says a smaller version than this will be on the market next year. >> the first cell phones looked like soviet army field telephones. they were these huge lunch boxes you hold up to your head. >> this is just the birth of this industry. all inventions start out in a very rough state. and whether it's computers or cell phones, it took awhile to refine them and make them into something that all of us use. >> you look at the bottom of your screen, it says please press. >> to d...

Simplicity, using a palm-sized unit called a mouse. >> it was the first time a machine was personal, it was simple, it was friendly. >> it took the computer out of the exclusive domain of geeks and nerds and people who had memorized those commands and put it on the desk of everybody, untrained non-technical people. >> stores around the country put them on sale today and analysts say it's a good bet that macintosh could soon be the biggest apple of the industry's eye. >> it's got its best years far ahead of it. >> eventually i want to be able to carry my mac around with me, walk away with it in...

To drop out. >> if you don't have one, you will be amazed what these little gadgets can do. >> the idea was that ordinary people might have a use for computers. now, it took awhile to figure out what those uses might be. >> the main thing was spreadsheets and word processing. the computer was the best typewriter you could ever have. it gave you a new way to write. you could change things around and check your spelling and it would always look perfect. >> bottom line numbers. >> my dad had the large ledger sheets, done them all by hand and i remember taking a computer to show them a spreadsheet...