Rising Star Awards will be huge recognition for young achievers, says P&G's Maithreyi Jagannathan
Rising Star Awards will be huge recognition for young achievers, says P&G's Maithreyi Jagannathan The Vice-President, Brand, at Procter & Gamble says young media planners need to be innovative, proactive and be constantly in touch with what is happening around them. She talks about her expectations from the upcoming Rising Star Awards Maithreyi Jagannathan The role of media strategy has become much more important than ever as it helps deliver the right brand messages in a more targeted and receptive manner than earlier, feels Maithreyi Jagannathan, Vice-President, Brand at Procter & Gamble...