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Dollar figure? >> they did. we have that exclusive. my colleague reported that this morning. analysts are saying it's a significant amount of money for an outside group to throw in this early. it comes after a $48 million investment in ads across the country in more than 30 different districts what we can catch is the districts they're investing in to see which they're more worried about and which are the most competitive. >> shepard: so i understand, will the ads run in the next couple weeks or is this advanced planning prior to the mid-terms? >> we can expect these ads to run in the next com...

Whether the government should be regulating batch. and there is serious questions about their clients, so to speak, and whether the government should be regulating what private people say in a private business on the internet. stew on the facebook statement, we should point out says "the vast majority of ads run by these accounts didn't specifically reference the u.s. presidential election. voting, or a particular candidate. the ads appeared to focus on amplifying divisive social and political messages across the ideological spectrum." that was the facebook statement. >> i think is the reporti...

Others are so toxic. >> think about the adds run by the people denouncing all of the incivility in washington, only 20% of all ads run are positive ads. >> if you're outraged by it, it was disgusting, put it in a paid ad? >> violence doesn't come from bad sads, it comes frpeople who are isolated and they just want to shoot somebody to prove they exist to someone. >> how many presidents did we lose in the 20th century. even though this is the public face, this anger a disagreement, the truth is there is a lot of civility in washington. they talk all of the time -- >> and i think this is real in

That are run by the very people who are denouncing all of the incivility in washington. only 20% of all ads run are positive ads. the grand majority are attack ads. >> paul ryan super pac used the kathy griffin thing. look, if you're outraged by it, it was disgusting, don't put it in a paid ad. >> i would say though when we talk about violence, that doesn't come from bad ads. violence comes from's laltded angry guys who feel insignificant and invisible and sort of psychopathic. they don't understand other people's emotions. they want to shoot somebody to prove they exist to themselves and will...

Of incendiary rhetoric. president trump never said i'm going to tone it down this week. it would have helped. >> yeah. i guess it would have helped. i mean, i think what the underlying force is -- they're more important here frankly -- >> totally agree. >> we have self-sorted my political views geographically. we tend to live around people who think we do. we can't imagine living where people don't think the way we do. as that continues, i just think we become more tribal. that's where we are. >> donald trump actually gave a good speech and a good comment this week and he deserves credit for t...