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#PRAwards highlight: How Lazada helped SMEs weather pandemic headwinds

Details
13 April 2021
Taking home the gold for PR Team of the Year (Brand) and silver for Best Regional PR at
MARKETING-INTERACTIVE's PR Awards 2021 is Lazada Group which amidst the disruption of the retail landscape last year, coordinated regional initiatives to help SMEs digitise to meet changing consumer demands and strengthen resilience. Lazada’s region-wide initiative targeted at SMEs was aimed to meet its commitment to support businesses in both weathering immediate economic conditions as well as building longer-term competitive advantage.
Challenge
As the pandemic hit, it was clear that SMEs has a great challenge ahead of them. The precipitation of a recession coupled with accelerating changes in consumer behaviours forced many SMEs to rethink existing business models and lean on the government and eCommerce players for support. In a new norm fraught with changing consumer behaviours, Lazada wanted to look for new opportunities to engage with shoppers and excite them with new experiences.

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Bridging online, offline retailing

DUE to the Covid-19 pandemic and the resulting lockdowns in 2020, retail businesses had to scramble to go online in order to regain sales and survive, while work-from-home workers adapted to shopping online.
Lazada Malaysia chief marketing officer Diana Boo noted that the online shopping platform saw a 300% increase in new sellers on-board last year, via its Pakej Kedai Pintar stimulus plan which aimed to assist local small and medium enterprises (SMEs) to sell online.
“The overall digital economy has grown. We’re not the only e-commerce platform. There are many small businesses that have gone online. And even after the movement control order (MCO) was lifted, consumers continue to stay online, ” said Boo at the Smart Retail: Powering Nation’s Digital Economy two-day live virtual conference, held at end-March.

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Lazada brings Ramadan bazaar sellers online and offers same-day deliveries for Malaysians' buka puasa favourites

Lazada brings Ramadan bazaar sellers online and offers same-day deliveries for Malaysians’ buka puasa favourites
Published
Modified8:31 am
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Malaysian shoppers and bazaar merchants rejoice as Lazada gears up for the Ramadan fasting season with a month-long online food festival, known as the Lazat Bazaar, which brings local bazaar sellers online for Malaysians to enjoy their favourite
buka puasa essentials. Lazada will also offer same-day deliveries for hot meals and freshly baked goods from local-favourite stalls and markets in selected areas across the Klang Valley.
"Many bazaar sellers and traders who rely on the Ramadan period to sustain their livelihoods have been worrying about potential loss in sales due to the ongoing pandemic. Through the Lazat Bazaar, we aim to ease their hardships by bringing them online and supporting them with exposure and traffic on our eCommerce platform. The initiative will not only help to sustain, but also enable their businesses to grow this year," said Susan Too, Head of Traffic, Lazada Malaysia.

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Bridging online and offline retailing as Malaysia moves beyond MCO

Bridging online and offline retailing as Malaysia moves beyond MCO
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Lazada's RM44 Million Stimulus Package Helps Local SMEs Future-Proof Business at Zero Cost Throughout MCO 2.0

Anna Auza/Unsplash
Lazada Malaysia’s SME stimulus package returns as Pakej Kedai Pintar 2.0 with a quadrupled funding of RM44 million to help over 70,000 local small-and-medium-sized enterprises (SMEs) in staying afloat throughout the second Movement Control Order (MCO). Businesses can sign up for the stimulus package from now until 28 February 2021 at http://lzd.co/SellOnLazadaMY
New and current participating sellers under the Pakej Kedai Pintar 2.0 stimulus package will enjoy 0% commission rates, waived payment fees, 90 days of dedicated store-building support, Lazada University training, subsidised advertising credits for Sponsored Search, free product exposure slots on Lazada Flash Sale, and more*.
“With more than one in three Malaysians shopping on the Lazada app every month, we are able to leverage our strong consumer base to help local SMEs ‘MCO-proof’ their business, and in the meantime, enable them to retain job stability for their employees. After we launched the first Pakej Kedai Pintar stimulus package during MCO last year, local SMEs on our platform generated more than double the sales. The impact of the initiative also goes beyond just short-term digital adoption, but also for long-term sustainability and growth as we drive the end-to-end digital transformation of entrepreneurs – from upskilling them in store building and customer engagement, to providing a unique access of real-time behavioural data, and ultimately boosting conversion,” said Sherry Tan, Chief Business Officer, Lazada Malaysia.

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Lazada Malaysia launches RM44m 'Pakej Kedai 2.0' to help SMEs | Money

Monday, 18 Jan 2021 06:00 PM MYT
Lazada added that Pakej Kedai Pintar 2.0 would help to fully flatten the barriers of entry to digitalisation for SMEs. — Picture by Azneal Ishak
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KUALA LUMPUR, Jan 18 — Lazada Malaysia has stepped in again to help over 70,000 local small and medium enterprises (SMEs) to stay afloat throughout the second movement control order (MCO) with its stimulus package, ‘Pakej Kedai 2.0’, worth RM44 million.
It said the initiative is aimed at addressing business pain points and provide efficient solutions with subsidies and bonus exposure to help local SMEs boost their sales online.

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Lazada Launches Pakej Kedai Pintar 2.0 To Aid SMEs Affected by New MCO

Lazada Malaysia has brought back its SME stimulus package as Pakej Kedai Pintar 2.0 to help local SMEs stay afloat during the on-going MCO 2.0 period. The

Malaysia , Malaysians , Pakej-kedai-pintar , Lazada-university , Lazada-malaysia , Sponsored-search , Lazada-flash-sale , Lazada-malaysia-chief-business-officer-sherry , மலேசியா , ஆதரவளிக்கப்பட்ட-தேடல் ,

Lazada launches own RM44m stimulus package for SMEs

KUALA LUMPUR (Jan 18): Lazada Malaysia is channelling RM44 million into its second stimulus package or ‘Pakej Kedai Pintar 2.0’ to help over 70,000 local small-and-medium-sized enterprises (SMEs) in staying afloat throughout the second Movement Control Order (MCO 2.0). The e-commerce platform said businesses can sign up for the stimulus package from now until Feb 28.

Malaysia , Kuala-lumpur , Malaysians , Pakej-kedai-pintar , Movement-control-order , Lazada-university , Lazada-malaysia , Sponsored-search , Lazada-flash , மலேசியா , குவாலா-லம்பூர் , இயக்கம்-கட்டுப்பாடு-ஆர்டர்