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Fundamental appoints Neeraj Kanitkar as Co-founder and ECD: Best Media Info

Best Media Info: Best known for his work on Facebook and Meta, Kanitkar has worked on many accounts including McDonald’s, Stayfree, McDowell’s No.1, Lenovo, WhatsApp, Myntra, Star Sports (IPL), Times of India and | Advertising News

India , Neeraj-kanitkar , Pallavi-chakravarti , Facebook , Bestmediainfo-bureau-delhi , Lenovo , Bestmediainfo-bureau , Mcdonald , Stayfree , Mediainfo-bureau-delhi , Taproot-dentsu , Star-sports

Bharti Airtel's new campaign showcases the advantages of its 5G Plus offerings: Best Media Info

Best Media Info: The TVC campaign has been conceptualised by DDB Mudra and produced by Equinox Films| Ad Craft News

Manoj-shroff , Shashwat-sharma , Bharti-airtel , Ram-madhvani , Pallavi-chakravarti , Bestmediainfo-bureau , Airtel , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Equinox-films , Consumer-business , Irtel

A look at the origin story of 'Fundamental', India's newest agency on the block

Founded by three DDB Mudra old hands, this is the first of a series on how advertising agencies came to life.

Nishant-saurabh , Pallavi-chakravarti , Anand-murty , Fundamental ,

How to open an advertising agency?

Reflections from the founders of Talented, Taproot, Grapes, and Fundamental.

India , Maruti-suzuki-nexa , Gautam-reghunath , Himanshu-agarwal , Pallavi-chakravarti , Santosh-padhi , Shradha-agarwal , Agnello-dias , Nishant-saurabh , Anand-murty , Leo-burnett , Grapes-software

DDB Mudra's ex employees to form their own agency "Fundamental"

DDB Mudra's ex employees to form their own agency "Fundamental"
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Anand-murthy , Tata-docomo , Nishant-saurabh , Pallavi-chakravarti , Anand-murty , Nissan , Diageo , Instagram , Mastercard , Honda , Microsoft

Pallavi Chakravarti, Nishant Saurabh and Anand Murthy launch independent agency 'Fundamental': Best Media Info

Best Media Info: The trio of Chakravarti, Saurabh and Murthy has come together to launch the new agency - wherein they’ll be serving as the Co-Founders and CCO, CEO and CSO, respectively| Advertising News

Nishant-saurabh , Pallavi-chakravarti , Anand-murty , National-strategy-head , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Chief-creative-officer , Chief-executive-officer , Chief-strategy-officer , Ddb-mudra , Undamental

Is Zomato a copywriter's new copy chief?

Puns, wordplay, and pop culture nods have become the new copywriting hooks; long-form copywriting seems exiled.

Wunderman-thompson , Nandita-chalam , Charlie-chaplin , Manish-kinger , Pallavi-chakravarti , Leo-burnett , Xavier-institute-of-communications , Linkedin , Mudra-group , Rolls-royce , Young , Amul-butter

McDonald's India's TVC shows consumers forgetting Virender Sehwag's name because of 'Chicken Big Mac': Best Media Info

Best Media Info: The new campaign brings to life the thought – “Chicken Big Mac ke saamne har Big Name bhool jaaoge!” and how legends like Sehwag also pale in comparison and appear insignificant in front of the | Ad Craft News

India , Virender-sehwag , Westlife-foodworld , Pallavi-chakravarti , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Chicken-big-mac- , India-west , Big-mac , Big-name , Chicken-big

McDonald's India brings the iconic 'Chicken Big Mac' to India

McDonald's India brings the iconic 'Chicken Big Mac' to India
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Virender-sehwag , Maharaja-mac , Pallavi-chakravarti , Westlife-foodworld-ltd , Mcdonald , Westlife-development-ltd , Chicken-big-mac , India-west , Indian-captain-virender-sehwag , Big-mac , Big-name

Meta launches cross-app brand campaign, 'Where can't we go together', in India: Best Media Info

Best Media Info: This is the first occasion where the company is collectively highlighting the value of its platforms through its films in the country| Ad Craft News

India , Pallavi-chakravarti , Instagram , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Facebook , Mediainfo-bureau-delhi , Facebook-india , Meta , Nstagram , Acebook , Onsumer-marketing-campaign