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The narrative has shifted from just technical proficiency to a consumer-centric focus. Today it is less about the technology, and more about the customer experience and the brand promise
Warc in partnership with brand tracking company Tracksuit, and Warc's sibling company Perpetua, provider of e-commerce advertising optimisation and intelligence, have released new research into the role of brand in helping performance marketing work harder...
Two big brands, Jacaranda FM and Access Bank South Africa join hands to elevate businesswomen in South Africa by helping her refine Her Perfect Pitch and win over R1m in business assistance this Women's month.
A year since the inception and launch of the Aegis Media Thought Leadership Digibates, in conjunction with Bizcommunity.com and broadcast live via www.bizradio.co.za, the event is going live globally on Friday, 12 April 2013, from the African Cristal Festival in Abidjan, Ivory Coast at 1:30pm.
No apps, no terminals, predicts PETER LUDI, MD of solutions at redPanda Software.