Page 18 - Paperless Post News Today : Breaking News, Live Updates & Top Stories | Vimarsana

So in 2007, while james was still a student at harvard, they pulled money from their own savings to start paperless post. >> it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> the idea quickly took off. gaining traction and new customers every time someone received a paperless post invitation. jonah perrettety, founder of buzz feed and co-founder of the huffington post was so impressed when he first received a paperless post invite that he eventually became an adviser and mentor to the pair. >> what the company has found is t...

Like prince charles, condoleezza rice, the museum of modern art, and the white house. with 50 million invitations sent, and a service that is very low-cost, everyone is taking notice. >> there's a lot of examples of big companies trying to copy what the nimble, innovative start-ups are doing. and they have a lot of trouble, actually. more than you'd expect. and so i think in a way, it validates the market, and i think what you'll see is paperless post continuing to innovate, because they're not copying, they're inventing this stuff. and when you're the one who's inventing it, you understand th...

Beautiful as what i would have wanted. >> james, a sophomore in college, saw an opportunity. the idea was simple. create a company that could effectively translate the look and feel of a tangible high-end paper invitation to the digital realm. the first person he shared his concept with was his sister alexa. >> he kept talking about the tooth of the paper. i didn't know paper had teeth. that idea of starting out with something that had all the visual qualities of something in the offline world that people understand. and the most -- having it be the most beautiful version of that online. like ...

More, we need to build better product, we need to have more people touch this product. the reality is at this point they have been at this for a couple-plus years, almost three, in market, and people know the brand. the brand of paperless post means something now. when you get an invitation from paperless post, there's a certain, you know, like it feels good. there's a sexiness to it. and it has that higher end positioning. you know, you can come in and rip them off exactly, but it is very difficult to replicate that magic. and i think knowing them, they are going to continue to innovate on th...

Know, as they said in the piece, big companies copy small companies and then fail. >> yeah. >> so evite exists, they have a huge database of people, why is that paperless post can be so confident? >> well, i think, you know, paperless post is an innovative company. jonah said it really well, it's difficult. they came out with an idea novel and fresh. evite, at the time, had become quite stale. not just stale but the products were very clunky and it didn't feel right to people. they came out with something fresh, unique, had a point of view, it was beautiful. and it really caught on. and the be...