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Brand and the supporting products. where that leads, even they can't predict. >> we never started out to try to make this a huge company. we really wanted to prove to people we could do something valuable. so we could go do something bigger down the road. just ended up doing a lot better than we originally planned. millennial moms have some say. they have hugely influential. according to our guest, 55% of millennial moms say they are frequently asked for product recommendations. so how can you get them to start spreading the word about your product? sharon bindering is the founder and ceo of...

Convenience. and the number one thing, is safety. so, as long as you can incorporate that messaging, that customer will really stay with you. because where it used to be a price plan, i won't say the price doesn't impact the purchasing decision, they are willing to pay a little bit more to make sure that they have all of those three things encompassed in the product that they're purchasing for their family. >> right. and once you get someone like this, love it. >> stay with you. >> and spread the word. >> and the last thing you need to be on is social. at the end of the day, social such an imp...