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FMCG giants launch lower-priced digital packs to target mass segment

FMCG companies are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift includes companies like Parle Products, Emami, Dabur, and Hindustan Unilever (HUL), driven by the need to reduce online costs and increase volume sales.

India , Hindustan , India-general- , Rohit-jawa , Mohit-malhotra , Mayank-shah , Dabur , Parle-products , Hindustan-unilever , Itc , Emami , Fmcg

FMCG: FMCG companies to limit B2B sales to level field for distributors

Leading consumer goods companies like Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers like Flipkart Wholesale, Udaan, and Reliance Cash and Carry to avoid margin issues and cannibalization by traditional distributors. This helps them reach the vast network of kirana stores in India.

India , Mohit-malhotra , Varun-berry , Dinkar-ayilavarapu , Dabur , Flipkart-wholesale , Reliance-cash , Krishnarao-buddha , Fmcg , Britannia , Amul , Parle

Top consumer goods companies flag impact of see-saw movement of commodity prices

The countrys largest consumer goods manufacturer, HUL said categories like health food drinks and coffee are reporting increased inflation impacting volume recovery while in tea consumers are downgrading due to the price difference between premium and plain tea. The company has termed this as an 'inflation deflation cycle'.

Hindustan , India-general- , India , Maruti-suzuki , Mayank-shah , Ritesh-tiwari , Shashank-srivastava , Tata-motors , Hindustan-unilever , Parle-products , Hyundai-motor , Consumer-goods

Ayodhya's Ram Mandir Inauguration: Brand Bonanza with Coca-Cola, Dabur, Reliance, ITC, Fortune, Parle, Bisleri, and GRM Foodkraft

Discover how brands are leveraging the inauguration of Ayodhya's Ram Mandir to connect with devotees and visitors through innovative marketing strategies.

Uttar-pradesh , India , Ayodhya , Dabur-hajmola , Dabur-gulabari , Tulsi-udyan , Dabur , Rediffusion-design-studio , Pushp-varsha , Consumer-product , Consumer-products , Reliance-retail

Consumer companies do not want to leave distributors on margins

While most distributors earn fixed margins between 3-6% irrespective of sales, variables usually include additional margins on reaching defined sales targets. After piloting a 60-100 bps lower fixed margin to its distributors to 3.3% and raising variable margins by over 100-150 bps for nearly a year, HUL rolled out the structure across 110 top cities in October.

Hindustan , India-general- , India , Dabur , Nestle , Hindustan-unilever , Krishnarao-buddha , Marico , Parle ,

parle: '1st wow advertising moment!' Edelweiss MF MD Radhika Gupta shares how she unwittingly became face of 'Parle-G' biscuit brand

The Edelweiss Mutual Funds CEO & MD revealed how she had come to be featured on the package of the iconic ‘Parle-G biscuits.

India , Radhika-gupta , Parleg-team , Edelweiss-mutual-funds , Shark-tank-india , Parle , Biscuit-brand , Parle-g , Gupta ,

For ITC, a bigger opportunity in fast-moving consumer foods

The conglomerate leads the fast-moving consumer goods category in the food sector with its portfolio of mega brands. ITC is now potentially looking at some bold strategic moves to fortify its position

Hindustan , India-general- , India , United-states , Andhra , Andhra-pradesh , Adani-wilmar , Reliance-consumer-products-ltd , Nestle , Hindustan-unilever-ltd-at-rs , Between-january , Parle-products

itc: ITC beats Adani, Britannia & Parle to become largest FMCG co in food space

ITC clocked food FMCG sales of ₹17,100 crore in the period, while Britannia was at ₹16,700 crore, Adani Wilmar at ₹15,900 crore, Parle Products at ₹14,800 crore, Mondelez at ₹13,800 crore and Hindustan Unilever Ltd (HUL) at ₹12,200 crore, NielsenIQ data showed.

Hindustan , India-general- , India , Kolkata , West-bengal , Hemant-malik , Adani-wilmar , Hindustan-unilever-ltd , Parle-products , Itc , Mondelez

bisk farm: Bisk Farm: A biscuit maker rising from the east with aspirations to challenge Britannia

Bisk Farm, the maker of Bisk Farm biscuits, aims to challenge Britannia in the Indian biscuit market. With a focus on innovation and expansion, Bisk Farm plans to achieve a revenue of Rs. 5,000 crore over the next five years. The company has already established a presence in 26 states and is actively expanding into new territories.

Karnataka , India , Bangalore , Uttar-pradesh , Nagpur , Maharashtra , Haryana , Vijay-kumar-singh , Bisk-farm , Kumar-singh , Managing-director

High court rejects Pepsi's plea against Parle on tagline use

The Delhi High Court has rejected PepsiCo's request to restrain Parle Agro from using the tagline "For The Bold" on its B Fizz bottles. PepsiCo argued

India , Delhi , Parle-agro , Pepsico , For-the-bold , Pepsi , Parle , High-court , Delhi-high-court ,