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This recent achievement supports the company's ambition to see World Bee Day (20 May) become a key annual event to raise public awareness of the valuable role that bees play in biodiversity
Guerlain's relationship with the petite pollinators dates back to 1853.
In a move which Courtois, Guerlain, and parent company LVMH hope will establish the brand as a serious player towards bee preservation, the 193 year-old house is making a $1m pledge towards the cause to align with the United Nations World Bee Day alongside Angelina Jolie