Your big tech project probably won't work
New research shows most digital transformations don’t achieve what companies want them to. Here are the pitfalls to avoid.
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New research shows most digital transformations don’t achieve what companies want them to. Here are the pitfalls to avoid.
Phillip Morris International Long the face of Big Tobacco, Phillip Morris International (PMI) is leaning into IT to remain relevant in an industry undergoing disruption. With light shed on its dark history of concealing scientific evidence of the health impacts of smoking, cigarette smoking has reached its lowest levels among adults in decades, spurring the $133 billion company to consolidate its corporate IT and customer-facing channels into one global IT function as part of a push to become a more vertically integrated company. To facilitate this shift, CTO Michael Voegele is...