Cinematographer Breaks Down the Lighting in This Moody Ikea Commercial
Sure, the big faceless corporation is just out there to get money out of you, but hidden right in front of you could be a masterclass in lighting, production design, and short story telling. This video takes a look at how Ikea made use out of a highly skilled director and production team to create this simple yet effective advertisement. Commercials, no matter how annoying or intrusive we might find them, are a craft all on their own, and many of those in the film and video industry either make a full-time living from them or work on them between bigger productions, in order to keep their bus...