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>> kurt cobain was a great songwriter with an ability to scream almost in tune. it just gave an intensity that was really unique. ♪ i kill you, i'm not gonna crack ♪ >> nirvana gave the record industry a wake-up call and said, here is your new audience. so, start looking for the people with the clothes with the holes in the knees and you better run to those clubs to buy up the next one. >> i would go to the clubs and see bands like cat butt and bands like screaming trees. it was such a refreshing change from the competitive sort of l.a. hollywood '80s. and it was just suddenly so cool to b...
>> reporter: to hear detroit's world class symphony orchestra, you used to have to come here. ♪ but now all you need for a front-row seat is a front seat. when you get into lincoln's new aviator, instead of those annoying electronic dings, you'll hear more melodious alerts. ♪ >> we've talked about it for a long time. what could we do differently? how could we elevate it, make it sound more elega elegant? we should just call the orchestra, see if they record something for us. >> and they said yes? >> they did. >> did you ever think you would be playing schiems in chimes in a car? >> they we...
Way to tell you that. >> it's a friendly reminder. >> reporter: when it comes to what a car sounds like, it turns out nothing is overlooked. in ford's sound proof test lab, technicians check every inch of a vehicle. >> every switch. it's what the doors sound like when you open them and when you close them. >> reporter: and at a time when smarter cars are communicating more and more, how they sound is taking on new meaning. for now it's a chime. but someday, self-driving cars may have fully customizable soundscapes, perhaps played by more of the world's top musicians. do you guys get royalties ...
The phone rings and someone is on the phone and says, how would you like to record an album of duets with tony bennett? and you say what? >> i will be there in five minutes. [ laughter ] >> and thank you for asking me. >> reporter: this is all gershwin. >> better than gershwin. he never goes out of style. >> reporter: just like the man we're talking to, who is still performing several nights a week. is there anything better than being on the stage and performing for you? >> i can't think of anything better than that. >> reporter: is that what keeps you young? >> i guess so. i just love being a...