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well, that review according to the attorney general was written by the owner of the bus company himself. a dentist's office accused of getting a third party company to drum up fake reviews like this one that reads friendly and expert periodontist. also fake. all in all, the attorney general busted 19 companies for scamming customers with phony reviews. they have to pay a total of $350,000 in fines. joining me live from new york is howard bragman, vice-chair and founder of reputation.com. we should also note that his company shares several board members with yelp. you say there's a reason that these companies care so much about reviews, the ones who do the hiring, because they really do have an effect on business. >> yeah. the numbers are astounding, jake. 80% of consumers make their decisions based on these customer reviews, and that's a number that's gone up almost 10% a year the last couple years and growing. this is how we make our decisions now. this is before you get a

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