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No figure embodies the American Political Process quite like the president ial candidate. At their best, candidates represent an ideal the overcoming of obstacles or hopes for a better future, protecting the people from the powerful. Its intoxicating stuff. Reality, of course, is less glamorous. Supporting that candidate is an army volunteers, donors, political operatives, and they can sometimes get too wrapped up in in the lore, the legend, which brings us to the story of Johnny Reid Edwards an american success story, crusading trial lawyer, family man. The senator from North Carolina was see...

♪ ♪ no figure embodies the american political process quite like the presidential candidate. at their best, candidates represent an ideal-- >> no figure embodies the american political we'll process quite like the presidential candidate at their best candidates represent and ideal the overcoming of obstacles or hopes for a better future, protecting the people from the powerful. >> let's intoxicating stuff reality of course, is less glamorous supporting that candidate is an army volunteers, donors, political operatives, and they can sometimes get too wrapped up in the lower the le...

>> they're looking for evidence that would lead them to a motive. i mean, it's starting to kind of shape up now. look at his age. age of the victims. re frequented that place in the past. he's even alleged to have made comments that he doesn't think people there treat him very well. this is starting to look more like a personal-type of issue as oh pposed to what originally wa speculated, thats it was a hate crime because it occurred during the lunar new year. i think they'll eventually get to a motive, but they're going through any written documents. if he had a computer. whether or not he had...

This than, for example, how advertisers manipulate emotions? >> i don't think so. there are certainly legitimate concerns. i agree with zeynep, that you hear people talking about manipulating emotions, and it seems like a potential dangerous thing, but you have to remember that advertisers have been doing this kind of thing more or less for decades. when you go to the supermarket, there's a reason why the chocolates are by the checkout and flowers are not. >> but that's not as effective. the advertiser doesn't come between you and your friends. that posted chocolate doesn't know that much abou...