Peter Brabeck: from ice cream salesman to head of Nestlé
Peter Brabeck: from ice cream salesman to head of Nestlé Peter Brabeck was CEO of the global food giant from 1997 to 2008, and also became chairman from 2005 until 2017. © Keystone / Gaetan Bally Itâs much harder to manage a small business with 30 staff than a multinational that employs 340,000, according to Peter Brabeck. The former Nestlé CEO, who started out selling ice cream on the streets of Austria, retells his story in his recent autobiography â Ascensionsâ. This content was published on December 23, 2020 - 12:43 December 23, 2020 - 12:43 Olivier Grivat Peter Br...