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More details have emerged around the peanut butter company's cultivation trials. More details have emerged around Pic’s commercial growing operation trials, which the Nelson-based peanut butter maker is carrying out in conjunction with MPI. While Pic’s founder Bruce ‘Pic’ Picot touched on the peanut cultivation trials in the company’s NBR Radar Revisited feature late last year, many details were still confidential. In a Ministry for Primary Industries announcement this morning, the government department said it was contributing more than $59,000 to the $91,320 project through i...

Dane and Stacey check out Nelson's Pic's Peanut Butter World Tour. A few of the key factors in the success of any business are being able to adapt, innovate and strive for continual improvement, even if you have the market sector cornered, and that is exactly what Pic Picot and his merry band of peanut butter wizards do. The Pic’s story about making peanut butter at home because he thought the commercial stuff was simply awful is very well known. But people often forget the risk, thoughtfulness and extensive planning required to build a business the size of Pic’s Peanut Butter into the e...

Nutty in Northland: Peanut trial by Pic's Peanut Butter looks promising 27 Jan, 2021 04:00 PM 4 minutes to read Project manager Declan Graham, left, with Pic Picot and his dog Fido at the Te Kopuru site. Photo / Supplied Northern Advocate (Whangarei) By: Donna Russell A Northland peanut trial has peanut butter manufacturer Pic's Peanut Butter looking at the potential for sourcing its products locally and building a peanut factory in the area. The project aims to check the feasibility of growing peanuts commercially in Northland, with backing from the Ministry for Primary Ind...

Source: Ministry for Primary Industries Pic’s Peanut Butter has kicked off a project to look at the feasibility of growing peanuts commercially in Northland, with backing from the Ministry for Primary Industries (MPI). The $91,320 project is led by Picot Productions, and MPI is contributing more than $59,000 through its Sustainable Food and Fibre Futures fund. Research expertise is being provided by Plant & Food Research. The project will trial growing peanuts in 3 locations – Ruawai on a kumara farm, Poutu Peninsular near Dargaville, and on Māori land in the Kai Iwi Lakes distri...

Currently the brand uses imported ingredients for its peanut butter. But soon that could all change.