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Toronto wants people to wear pink Band Aid stickers and take selfies after getting vaccinated

Toronto wants people to wear pink Band Aid stickers and take selfies after getting vaccinated
When we get vaccinated, we wear pink — a pink Band Aid, that is.
The City of Toronto has released some new details in its vaccination playbook including information on the Pink Band Aid Campaign, a social campaign aiming to "excite, promote and encourage immunization through a pink Band Aid."
The pink Band Aid will be used in all communication materials and be offered as a filter for social media upon being vaccinated. In an effort similar to the "I voted" campaign that swept the United States' election cycle, Toronto is also working on providing physical stickers of a pink Band Aid to vaccine recipients.

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Toronto purchasing two million stickers, setting up selfie stations for COVID-19 vaccinations

TORONTO --
The City of Toronto is purchasing about two million pink Band-Aid stickers and will be setting up selfie stations at immunization clinics as part of a COVID-19 campaign to combat vaccine hesitancy.
The social media campaign is part of the city’s vaccination playbook and aims to “excite, promote and encourage immunization through a pink Band-Aid.”
As part of the “Pink Band Aid Campaign,” Toronto residents who receive the vaccine will also be given a sticker and may be able to take a photograph at a selfie station positioned near the exit of the clinic.
Brad Ross, a spokesperson for the city, said the selfie station is a way to “celebrate having been vaccinated” and that staff will ensure there is no crowding near those areas.

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Toronto will set up selfie stations at coronavirus vaccination sites as part of plan to address hesitancy

Published Tuesday, March 2, 2021 12:23PM EST
The City of Toronto is purchasing about two million pink Band-Aid stickers and will be setting up selfie stations at immunization clinics as part of a COVID-19 campaign to combat vaccine hesitancy.
The social media campaign is part of the city’s vaccination playbook and aims to “excite, promote and encourage immunization through a pink Band-Aid.”
As part of the “Pink Band Aid Campaign,” Toronto residents who receive the vaccine will also be given a sticker and may be able to take a photograph at a selfie station positioned near the exit of the clinic.

Toronto , Ontario , Canada , Brad-ross , Pink-band-aid-campaign , Band-aid-campaign , Breaking-news , Crime , Live-video , Covid-19-canada , Covid-19 , Coronavirus-canada