Lucasfilm Needs to Decide Who Its Audience Is for Star Wars
Lucasfilm Needs to Decide Who Its Audience Is for Star Wars Who is Star Wars for? It’s a question that’s been heavily contested for some time, increasingly complicated as more branches shoot off from what was originally just a campy, indie homage to Flash Gordon. Is it truly for the die-hard fans who can speak its constructed languages and fact-check the fiction better than Lucasfilm’s Story Group? Is it first and foremost for the casual filmgoers, who don’t care about all the books, games, and TV shows? Most importantly, is it a franchise for kids or adults?
Source: escapistmagazine.com