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My mother said to always dress for success. and mom may have been more right than i ever knew. new research in the journal of experimental psychology claims that clothes can have a kind of placebo effect on your intelligence. it's called "enclothed cognition." >> it basically means that the clothes you wear direct your attention. they direct your focus. they affect how you approach the world around you. >> reporter: so, let me get this straight, dressing well affects the way other people perceive you, but it actually changes the way you perceive yourself? >> absolutely. and so basically, in on...

Your workers, and, other people. >> jamie: such an important message. >> and the other thing, a lot of people talk about echinacea and vitamin c an zinc and i want to mention, we don't have good scientific data to it back up. if you have taken it and it helps you, whether the placebo effect and it helps, take it. though we don't have data to show it helps. >> it is a late flu season, 135 million doses of the flu vaccine and it is still not too late. it works in three years, i brought it here, you are vaccinated. at home, get your vaccine. >> the cameraman. >> jamie: sararen't you proud o it. >...

His treatment. he think it is an autoimmune problem. let's watch what he has to say. >> the remarkable thing is that there are anti-inflorida tories probably sitting in your medicine cabinet right now that you could use to treat these girls and get them better, better than some of the more involved therapies including neuropsychiatric medications. >> he is seeing nine of them, bill. he is very involved with the families. i think he is a real hands-on doctor. my own feeling there are some holes in his theory because they don't all have the saline tech shun. some have micro plasma. some have str...

A pediatric autoimmune syndrome he thinks could be brought on by toxins in the environment that have been in leroy, new york for a long time. i want to hear what he has to say as well. >> the remarkable thing is that there are anti-inflammatories that are probably sitting in your medicine cabinet right now that you could use to treat these girls. >> all right. so you have the psychological explanation. you have the biological explanation. and then there's the environmental one. >> absolutely. and you know what the key here is -- dr. tripoletti is very concerned about these kids and very involv...

I had the experience according to the studies getting better, getting better. >> john: tests said you were doing better? >> he was convinced i was on the antidepressant and indeed i was on placebo so i'm walking evidence that the placebo effect is real and has an effect particularly on the thing we called depression. >> john: but the placebo effect is powerful. that works for lots of problems. my understanding is depression from any people it's kind of chemical imbalance and 250 million prescriptions are written for these things, i assume there is proof to that. there is a little proof for c...