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Tiger Woods finished first in the PGA Tour's inaugural Player Impact Program standings, beating out Phil Mickelson for an $8 million bonus as part of a program to reward golfers for their popularity. Mickelson will still collect a $6 million bonus for finishing second. The PGA Tour announced the results in a memo to membership. The PIP was calculated using metrics tracking five criteria: internet searches, earned media (news articles mentioning a player's name), social media, TV sponsor exposure and awareness. A $40 million pool was distributed among the top 10 finishers. Woods finis...

Tiger Woods still moves the needle in golf even when he barely plays. The PGA Tour informed players on Wednesday that Woods was the winner of the new $40 million “Player Impact Program” that rewards those who generate the most positive interest in golf measured by five metrics. Woods won the $8 million prize over…

Tiger Woods finished first in the PGA Tour's inaugural Player Impact Program standings, beating out Phil Mickelson for an $8 million bonus as part of a program to reward golfers for their popularity. Mickelson will still collect a $6 million bonus for finishing second. The PGA Tour announced the results in a memo to membership. The PIP was calculated using metrics tracking five criteria: internet searches, earned media (news articles mentioning a player's name), social media, TV sponsor exposure and awareness. A $40 million pool was distributed among the top 10 finishers. Woods finis...

Tiger Woods wins $8 million prize in PGA Tour’s inaugural Player Impact Program

Tiger Woods finished first in the PGA Tour's inaugural Player Impact Program standings, beating out Phil Mickelson for an $8 million bonus as part of a program